Monthly Archives: February 2015

How to Test a Campaign

Adapt or die. That’s the mantra of business, and in marketing it holds true. A successful campaign will never get to a “set and forget” status. There are always improvements you can make to your targeting, messaging and creative that will make for a more effective selling proposition. Learning what to test, and how to […]

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Common Reputation Management Problems

By Pierre Zarokian from Reputation Stars Reputation management is a very real phenomenon in today’s world. What an employer, a spouse or the public see when they perform a Google search for your name can affect everything in your life. Photos posted to Facebook might get someone fired. Conversations from years ago were taken out […]

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Google Urges for Mobile-Friendly Websites

Websites that have not yet catered for mobile users might be well on the way on losing business. This is because these sites are at risk of being ranked lower in mobile Google search results. During the past weeks, Google has issued warnings to numerous webmasters of sites that were not yet mobile-friendly. These messages […]

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What You Need to Know About Data Center Cooling

Written by MovinCool Data centers get overheated quite easily. With the considerable amount of equipment and computers found in server rooms, overheating is quite unavoidable. In order to avoid wasting energy and to promote efficiency, an effective cooling method is crucial. The Power Usage Effective, is a specific scale used to determine efficiency in the […]

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