3 Tips to Improve Your Facebook Posts
If you use Facebook for marketing and want better reach for your posts, then you might have to alter your posting tactics.
Without a doubt, this will yield better results from your efforts on Facebook.
Here are 3 tips to improve your Facebook posts:
Most businesses never create a content plan before they start posting on Facebook. Because of this, their content never addresses the needs of their audience. So, the first thing you should do is prepare a list of the topics you want to cover. After this, create a calendar which will tell you what to post every day. If you create one for a week in advance, that should be enough.
2: Prepare Text for Skim Readers
Your audience only has an attention span of about 8 seconds. So consider that fact when preparing the text for your post. In regard to Facebook, this is really the first three or four words of your post. One tools to create interesting headlines is CoSchedule’s Headline Analyzer.
3: Analyze and Optimize Your Written and Visual Content
Among the four important types of posts you can make, videos are the ones that get the most engagement. After this, text updates, links and photos get the most attention in that order. Another thing to consider to which content type is best suited for your audience. For example, driving traffic to your site should use a link while a video is preferred for brand awareness. Your analytics should be able to tell you whether or not you used the right content type too.