4 Tips to Improve Facebook Video Ads
Facebook video ads are an excellent way to connect with your audience. But there’s always room for improvement by making small adjustments to both audience and targeting.
Doing this will also improve your conversion too. Here are 4 tips to improve Facebook video ads:
1: Create videos for specific audience
Avoid making ads for a wider audience but instead make one for specific audiences. This tactic will help you to get as many shares, likes, comments and traffic to your website. If you aren’t sure who your audience is, then use Facebook Audience Insights.
Get to the point as soon as possible. For this to happen, you’ll have to grab their attention in the first 5 seconds itself. You can do this by telling them that you will solve their particular need or making it as catchy as possible. Just remember that if it comes across as too commercial, people will skip the video.
3: Create ads that aren’t ads
People don’t surf on Facebook to buy products or services. They’re usually taking a break or finding out what their friends are up to. Also, and because of this, the message has to be delivered by providing insightful information or by making it funny or news-based.
4: Keep Runtime and Message in mind
Videos should be as long as 30 seconds long. The reason for this is people aren’t as likely to watch the whole video if its longer. If it is entertaining and has values for its viewers, it can be 2 minutes long. Of course, if your viewers like your brand then the video can be longer. This will also be the case if it is useful or entertaining too.