Category Archives: Business

Negative Yelp Reviews Could Ruin Your Business

By Pierre Zarokian from Reputation Stars As most small businesses know negative Yelp reviews have the power to ruin a business and even cause to go out of business. Many have tried suing Yelp for not removing defamatory posts and have failed due to the Communications Decency Act. Yelp’s Court Wins Yelp recently won a […]

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How to Test a Campaign

Adapt or die. That’s the mantra of business, and in marketing it holds true. A successful campaign will never get to a “set and forget” status. There are always improvements you can make to your targeting, messaging and creative that will make for a more effective selling proposition. Learning what to test, and how to […]

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Best ecommerce shopping cart software

Written by SecureNetShop Evaluating an online shopping cart software is not an easy task. The solutions available out there differentiate themselves in their offering. That said, any ecommerce cart that wants to be considered serious has to cover the basics. These are security and cost. The tips below might come handy in evaluating these aspects. […]

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Tips for Mobile Ad Testing