Category Archives: Business

How to Cut an Underperforming Ad Before it Costs You

Veteran marketers have to make snap decisions about a campaign all the time. The budgets they work with would not be possible if most of their work was based on bad guesses. What do they see that less-experienced marketers don’t? The ability to cut an underperforming ad is something you learn, but it doesn’t have […]

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George Stephen and the Canadian Pacific Railroad

By Phin Upham Much of the financial backing for the Canadian Pacific Railroad’s expansion came about because of the work of George Stephen. Stephen was Scottish and Quebecker in descent with a background in the banking sector. He’d worked his early life in family businesses, and then into business for himself importing wool. He’d grown […]

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How to Recognize a Secure E-commerce

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Written by Secure Net Shop       E-Commerce is convenient and quite easy to go about. This is mainly why online stores have gained so much appeal on the mind of the consumer. With just a few clicks, the customer is able to add items to shopping carts and quickly complete their checkout process. Customers thus expect […]

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Negative Yelp Reviews Could Ruin Your Business

By Pierre Zarokian from Reputation Stars As most small businesses know negative Yelp reviews have the power to ruin a business and even cause to go out of business. Many have tried suing Yelp for not removing defamatory posts and have failed due to the Communications Decency Act. Yelp’s Court Wins Yelp recently won a […]

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How to Test a Campaign

Adapt or die. That’s the mantra of business, and in marketing it holds true. A successful campaign will never get to a “set and forget” status. There are always improvements you can make to your targeting, messaging and creative that will make for a more effective selling proposition. Learning what to test, and how to […]

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Best ecommerce shopping cart software

Written by SecureNetShop Evaluating an online shopping cart software is not an easy task. The solutions available out there differentiate themselves in their offering. That said, any ecommerce cart that wants to be considered serious has to cover the basics. These are security and cost. The tips below might come handy in evaluating these aspects. […]

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Tips for Mobile Ad Testing