Email Marketing: Out with the Old, In with the New

Email-Marketing-Out-with-the-Old-In-with-the-NewOld email marketing strategies are continuing their downward trend in favor of modern-day methods. If you’re not getting clicks, then it’s time to fine-tune your strategies. eTargetMedia is an industry leader in email marketing and understands the struggles of staying up-to-date with modern-day strategies. To get you on the right track, here are some strategies that successful marketers draw from to generate leads.

Successful Marketers Personalize

There has been much emphasis on both segmentation and personalization. If a customer of yours has purchased a product, for example, they may be interested in a similar product. This will keep your customers coming back to take a second look at your services.

Work On Your Subject Lines

The standard inbox is flooded with emails from businesses trying to “one-up” the other. So what makes yours stand out from the all the noise?

Proper subject lines will grab hold of your recipient and draw them in.

Formality has long been debated in email marketing. Merely inserting a first name into the subject line won’t suffice anymore. Grab their attention by using humor or even a crafty title that they just “can’t resist”.

Monitor Your Metrics Meticulously

If you aren’t paying attention to all of the important metrics of your campaign, you’re missing out on a great opportunity to delve into the behind-the-scenes world of email marketing – the bread and butter. Be sure to check your clickthrough rates, bounce rates, conversions, etc.

eTargetMedia has provided email lists and appends to major corporations, including Fortune 500 companies. However, this doesn’t mean that they only cater to the glorious companies. Small businesses utilize eTargetMedia’s new-age strategies to launch mass email campaigns that translate into sales.


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