Google adds Merchant Center Feed Rules to make shopping feeds easier
Google has released Feed Rules, which is intended to make it easier for advertisers and retailers who manage their shopping feeds on Google to format the data correctly. At this point the process is known to be problematic and there are even other vendors now that specialize in doing product feed formatting. Google is hoping that this will go a long way to addressing some of the issues:
“You can export and submit your product data in your own format, and use different rules to transform it into product attributes and values that follow the Google Shopping feed specification, directly in Merchant Center,” Sven Herschel, product manager for Google Shopping, explained in a blog post.
“From the new Feed rules tab in Merchant Center, you can now set rules to change column headers and values used in your product data to match those used by Google — e.g., “for women” to “female”.
Additionally, you can add missing attributes by setting rules that can automatically populate missing fields with a fixed value or different values based on certain conditions.
Once you’ve got your data all set, then you can use Feed Rules to apply custom labels to products and tag products with shipping labels.”
This is just the first step for Feed Rules. Google is waiting for feedback and other suggestions to improve the experience. Those interested in doing so can go to Merchant center and select “Send Feedback” from the gear icon menu.