B2B Marketing and Mobile Surge

Business users are without doubt consumers too and they would be expecting the same kind of integrated digital experience that brands such as Red Bull or Coca Cola might be offering. The challenge when targeting these users is to be able to create the same digital experience that they would fit their preferences and needs. […]

Read More..

Google’s Keyword Planner Is Now Showing Conversion Estimates

Google has recently announced on Google+ that their Keyword Planner Tool in Adwords has experienced an upgrade and is now supporting conversion estimates. Keyword Planner users can now make use of a slider to see how different types of bids may affect their campaign’s performance depending on whether it is on mobile or desktop devices. […]

Read More..

Programmatic Ad Buying 101

Programmatic ad buying is a method used by advertisers to purchase media at a volume that was not previously possible. This newer method of display advertising enables marketers to reach larger segments of people, through publications that deliver highly-targeted audiences. The result is better conversion rates, increase reach and the ability to truly harness the […]

Read More..

Effective marketing strategies for online startups

If you have just started an online startup, you might probably not have all the funding to indulge into traditional marketing strategies. Luckily, there are certain strategies that are not so costly that would yield some benefits when you are starting out. It just requires certain amount of effort on your side. Adopt a great […]

Read More..

5 SEO mistakes to avoid

Do not just focus on rankings Rankings matter as long as they lead to other more crucial benefits such as an increase in traffic, a good amount of leads and ultimately sales and profits. All businesses depend on profits to remain in business and expand. Focus on SEO efforts instead on getting your products known […]

Read More..

5 effective Social Media tricks for your business

Social Media are great tools for promoting your business. With certain additional tricks you may increase the effectiveness of those tools to better attract followers and engage the participation of users. Personalize your twitter page to match your brand identity. Twitter fortunately allows users to change their wallpapers and certain design aspects of their page […]

Read More..

How you could benefit from Twitter’s new “buy” button

Twitter is trying to make e-commerce right from one “tweet” a reality. In September 2014, Twitter announced that they are trying out a new “buy” feature and soon its users would be able to purchase products from certain brands right from their Twitter account. From a business point of view, this could be an exceptional […]

Read More..

What to expect of 2014’s Advertising Week Conference in New York

The Advertising Week Conference this year will last for over four days starting Monday 29th September 2014 in New York City. This annual gathering is expected to feature more than 250 events. The overall number of attendees is set at around 90, 000. This crowd will consist mostly of brand marketers and advertising professionals. The […]

Read More..

What to look for when hiring a web designer

If you’re building a website or want to update your existing website and you decide to hire a designer to help you can quickly get overwhelmed. There are thousands of Web designers. How do you decide what makes one designer better than another designer? Experience Isn’t Everything Most people will tell you that the most […]

Read More..

Online Shopping Tips for Police Radar Guns

Some police departments may be looking forward to leaving the station to purchase police radar guns. However, for those who prefer to stay at the station, there are just as many deals to be found online for industry-standard police radar guns. Shopping online means there’s no driving, gas, and wasted time. It also means that […]

Read More..