People spend too much working on parts of their website based on ranking factors and other tips and tricks that are the flavor-of-the-month. The fact is that Google engineers the search engine to find and reward sites that do everything well. There are very few instances where sites are punished for doing the right thing. […]
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Google has released Feed Rules, which is intended to make it easier for advertisers and retailers who manage their shopping feeds on Google to format the data correctly. At this point the process is known to be problematic and there are even other vendors now that specialize in doing product feed formatting. Google is hoping […]
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Every mobile app that has a social graph is doing something that behaves or looks like Snapchat’s stories. Facebook added stories to the main app and to its sister products Instagram, Facebook Messenger, and WhatsApp. Now Google is getting in on the craze with its new AMP Stories product. AMP Stories is still in preview […]
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There are a lot of penalties that Google applies using algorithms and reports. However, another type of penalty that takes longer to recover from is the manual penalty. With a manual penalty, a reviewer will go through your site and send you an action notice on Search Console if the site does not meet the […]
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In the last few weeks, some users spotted new shortcuts below the search field in the Google mobile app. The shortcuts give the user quick access to the weather, sports, entertainment and food options. Previously, getting a list of restaurants for a particular meal involved entering a search query like “dinner options nearby.” The result […]
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Recently, Google announced that it will no longer accept ads for payday loans requiring repayment within 60 days. The ban does not cover standard loans such as mortgages, car or student loans. It does however include other high interest loans: “In that vein, today we’re sharing an update that will go into effect on July […]
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Google will being censoring content worldwide based on the European Union’s “Right to be forgotten” mandate from next week. The censoring will be limited to search queries from the country where the EU request was made. This is in response to EU concerns that the previous implementation of right to be forgotten did not fully […]
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Facebook video ads are an excellent way to connect with your audience. But there’s always room for improvement by making small adjustments to both audience and targeting. Doing this will also improve your conversion too. Here are 4 tips to improve Facebook video ads: 1: Create videos for specific audience Avoid making ads for a […]
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If you use Facebook for marketing and want better reach for your posts, then you might have to alter your posting tactics. Without a doubt, this will yield better results from your efforts on Facebook. Here are 3 tips to improve your Facebook posts: 1: Create a Posting Road Map Most businesses never create a […]
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Deleting negative comments from your page is a bad idea. Instead, leave the there and respond appropriately. If you do the latter, it will indicate that you are taking customer concerns seriously and willing to sort out the situation in the best way you can. Here are 4 negative posts that you might receive: 1: […]
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