How to Protect Yourself From Click Fraud

Click fraud is defined as clicks to an ad, or series of ads, that were shown to have been fabricated. There are several reasons why click fraud happens, like botnets that use computers from different IPs to launch a directed attack on the industry. It’s a problem that touches all of us, even if you […]

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How Los Angeles Has Risen in the Data Center Scene

Written by Rack Alley Over several years, the city of Los Angeles has risen to become one of the preferred locations for data centers. There are several factors that makes it so successful when it comes to popular data center choices. Rapid Community of Data Centers Los Angeles boasts one of the most rapid growing […]

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Google’s Keyword Planner Is Now Showing Conversion Estimates

Google has recently announced on Google+ that their Keyword Planner Tool in Adwords has experienced an upgrade and is now supporting conversion estimates. Keyword Planner users can now make use of a slider to see how different types of bids may affect their campaign’s performance depending on whether it is on mobile or desktop devices. […]

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Programmatic Ad Buying 101

Programmatic ad buying is a method used by advertisers to purchase media at a volume that was not previously possible. This newer method of display advertising enables marketers to reach larger segments of people, through publications that deliver highly-targeted audiences. The result is better conversion rates, increase reach and the ability to truly harness the […]

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Effective marketing strategies for online startups

If you have just started an online startup, you might probably not have all the funding to indulge into traditional marketing strategies. Luckily, there are certain strategies that are not so costly that would yield some benefits when you are starting out. It just requires certain amount of effort on your side. Adopt a great […]

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5 SEO mistakes to avoid

Do not just focus on rankings Rankings matter as long as they lead to other more crucial benefits such as an increase in traffic, a good amount of leads and ultimately sales and profits. All businesses depend on profits to remain in business and expand. Focus on SEO efforts instead on getting your products known […]

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5 effective Social Media tricks for your business

Social Media are great tools for promoting your business. With certain additional tricks you may increase the effectiveness of those tools to better attract followers and engage the participation of users. Personalize your twitter page to match your brand identity. Twitter fortunately allows users to change their wallpapers and certain design aspects of their page […]

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How you could benefit from Twitter’s new “buy” button

Twitter is trying to make e-commerce right from one “tweet” a reality. In September 2014, Twitter announced that they are trying out a new “buy” feature and soon its users would be able to purchase products from certain brands right from their Twitter account. From a business point of view, this could be an exceptional […]

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What to expect of 2014’s Advertising Week Conference in New York

The Advertising Week Conference this year will last for over four days starting Monday 29th September 2014 in New York City. This annual gathering is expected to feature more than 250 events. The overall number of attendees is set at around 90, 000. This crowd will consist mostly of brand marketers and advertising professionals. The […]

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Listing Requirements for the NASDAQ

Written by Phineas Upham The NASDAQ is a major stock exchange. As such, it relies on the reputability of the companies it trades in order to remain legitimate. NASDAQ companies tend to have a solid corporate background, and top-notch management. NASDAQ maintains three basic rules for joining the exchange, and companies must meet at least […]

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