SEO: Back to the basics

People spend too much working on parts of their website based on ranking factors and other tips and tricks that are the flavor-of-the-month. The fact is that Google engineers the search engine to find and reward sites that do everything well. There are very few instances where sites are punished for doing the right thing. […]

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The importance of usability and trust in link-building

One of the biggest dangers when prospecting for potential backlinks is to follow a purely metric-driven approach. There are too many sites that confuse users. Some sites contain so many ads that it is difficult to discern an ad from an actual internal (or external) link. Others contain broken links, broken images, and even dummy […]

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Google’s manual penalties

There are a lot of penalties that Google applies using algorithms and reports. However, another type of penalty that takes longer to recover from is the manual penalty. With a manual penalty, a reviewer will go through your site and send you an action notice on Search Console if the site does not meet the […]

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Fred shakes the SEO world

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During the first week of March this year, Google unleashed what SEO experts call the ‘Fred’ update. Google has not confirmed the update and has not responded to queries from any of the major online publications. Seven months on, we still have no real information on the change. The most noise about the update comes […]

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Managing the Legal Aspect of an Online Business

Online businesses have been exponentially opening up over the past years. They offer tremendous opportunities for entrepreneurs and business-owners alike. However, when starting an online business, you must comply with federal, state, and local laws. Here are some tips that’ll showcase what you need to remember to stay out of the legal limelight. Controlling State […]

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Example uses of Augmented Reality for marketers

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One of the biggest tech stories of this year centers on a shift in the tech landscape. The hype that surrounds virtual reality is starting to fade. Bad software, hardware requirements, and the additional cost drove down sales. Now, thanks in large part to Apple, Augmented Reality looks like it will take its place. With […]

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Online marketing for the holiday season

Retail outlets spend a large part of the year preparing for the holiday season. E-commerce marketers spend as much time or possibly more preparing and optimizing campaigns for the season. The trick is to plan and invest your paid shopping dollars and maximize the holiday sales. PLA The hottest product online for retail advertising is […]

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Retargeting: Bringing potential customers back

Every e-commerce site deals with the painful reality that not every visit to their website will result in a sale. After all, the first visit is to see what’s available, where to buy it from, and how much it costs. For e-commerce sites, this is an opportunity. How do we get the customer to return […]

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Why Website Speed is So Important In Web Design

Patience is key, right? Wrong. In today’s fast-paced online business world, everyone wants a website that will deliver a fast and great user-experience, regardless of the niche or industry. Websites that give off an amazing first impression are likely to see returning customers – therefore increasing the company’s overall success. Never overlook to the importance […]

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Apple updates Maps

For years, since the launch of Apple Maps, Google has had the lead in the mapping world. For the last few years Apple has been hard at work on improving its map offering and adding features in a bid to catch Google. Apple’s just took another step forward. One of many announcements coming out of […]

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