George Stephen and the Canadian Pacific Railroad

By Phin Upham Much of the financial backing for the Canadian Pacific Railroad’s expansion came about because of the work of George Stephen. Stephen was Scottish and Quebecker in descent with a background in the banking sector. He’d worked his early life in family businesses, and then into business for himself importing wool. He’d grown […]

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Factors to Consider Before Choosing a Web Host

Written by Rack Alley       Making a decision regarding which web hosting company to go for can be quite tricky. There are numerous options available and several factors need to be considered to determine whether a service would be responding to your particular business needs. Factors such the uptime and price might come first when […]

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4 Tips to Showcase your Brand Online in 2015

Online branding is probably the most important component when it comes to digital marketing. The five tips below might come handy in making your brand get noticed by your target audience. Build a Highly Functioning Site Customers would be seeking as much information about product or services on your site. A highly functional site should […]

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Data Center Cooling to Maintain Efficiency

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Written by MovinCool Data centers tend to heat up quite easily. With all the IT equipment and computers found in a server room, a lot of heat is produced by them. In order not to waste too much power and to remain efficient, a computer room air conditioner system is used. Generally, data centers use […]

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How to Recognize a Secure E-commerce

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Written by Secure Net Shop       E-Commerce is convenient and quite easy to go about. This is mainly why online stores have gained so much appeal on the mind of the consumer. With just a few clicks, the customer is able to add items to shopping carts and quickly complete their checkout process. Customers thus expect […]

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Chevrolet: One of The Great American Car Brands

By Phin Upham American cars have a uniquely American swagger about them, and it’s common for people to debate over which ones are the best ones. Among those hardcore fans, there are always two major houses that stand the tallest. Ford and Chevrolet. Both have a long standing history in the automotive world, and both […]

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Negative Yelp Reviews Could Ruin Your Business

By Pierre Zarokian from Reputation Stars As most small businesses know negative Yelp reviews have the power to ruin a business and even cause to go out of business. Many have tried suing Yelp for not removing defamatory posts and have failed due to the Communications Decency Act. Yelp’s Court Wins Yelp recently won a […]

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How to Test a Campaign

Adapt or die. That’s the mantra of business, and in marketing it holds true. A successful campaign will never get to a “set and forget” status. There are always improvements you can make to your targeting, messaging and creative that will make for a more effective selling proposition. Learning what to test, and how to […]

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Common Reputation Management Problems

By Pierre Zarokian from Reputation Stars Reputation management is a very real phenomenon in today’s world. What an employer, a spouse or the public see when they perform a Google search for your name can affect everything in your life. Photos posted to Facebook might get someone fired. Conversations from years ago were taken out […]

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Google Urges for Mobile-Friendly Websites

Websites that have not yet catered for mobile users might be well on the way on losing business. This is because these sites are at risk of being ranked lower in mobile Google search results. During the past weeks, Google has issued warnings to numerous webmasters of sites that were not yet mobile-friendly. These messages […]

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