Fred shakes the SEO world

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During the first week of March this year, Google unleashed what SEO experts call the ‘Fred’ update. Google has not confirmed the update and has not responded to queries from any of the major online publications. Seven months on, we still have no real information on the change. The most noise about the update comes […]

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Managing the Legal Aspect of an Online Business

Online businesses have been exponentially opening up over the past years. They offer tremendous opportunities for entrepreneurs and business-owners alike. However, when starting an online business, you must comply with federal, state, and local laws. Here are some tips that’ll showcase what you need to remember to stay out of the legal limelight. Controlling State […]

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Example uses of Augmented Reality for marketers

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One of the biggest tech stories of this year centers on a shift in the tech landscape. The hype that surrounds virtual reality is starting to fade. Bad software, hardware requirements, and the additional cost drove down sales. Now, thanks in large part to Apple, Augmented Reality looks like it will take its place. With […]

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Online marketing for the holiday season

Retail outlets spend a large part of the year preparing for the holiday season. E-commerce marketers spend as much time or possibly more preparing and optimizing campaigns for the season. The trick is to plan and invest your paid shopping dollars and maximize the holiday sales. PLA The hottest product online for retail advertising is […]

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Retargeting: Bringing potential customers back

Every e-commerce site deals with the painful reality that not every visit to their website will result in a sale. After all, the first visit is to see what’s available, where to buy it from, and how much it costs. For e-commerce sites, this is an opportunity. How do we get the customer to return […]

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Why Website Speed is So Important In Web Design

Patience is key, right? Wrong. In today’s fast-paced online business world, everyone wants a website that will deliver a fast and great user-experience, regardless of the niche or industry. Websites that give off an amazing first impression are likely to see returning customers – therefore increasing the company’s overall success. Never overlook to the importance […]

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Apple updates Maps

For years, since the launch of Apple Maps, Google has had the lead in the mapping world. For the last few years Apple has been hard at work on improving its map offering and adding features in a bid to catch Google. Apple’s just took another step forward. One of many announcements coming out of […]

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Proactive Online Reputation Management

Any brand that is growing is probably concerned with how customers perceive it. Reputation is everything on the Internet, and this applies to businesses and individuals. Here are some tips to help you stay proactive with your own reputation management, whether you’re attempting thedirty post removal, or trying to land your company’s next big contract. […]

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Google experiments with new shortcuts

In the last few weeks, some users spotted new shortcuts below the search field in the Google mobile app. The shortcuts give the user quick access to the weather, sports, entertainment and food options. Previously, getting a list of restaurants for a particular meal involved entering a search query like “dinner options nearby.” The result […]

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The impact of machine learning on search ranking

Article written by : Internet Marketing Showtime The biggest change to the Google search algorithm in the recent past was the introduction of machine learning as a signal. However, until recently it was not known how much of an impact this change made to the overall rankings and results. Here are some observations by experts […]

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