How to Test a Campaign

Adapt or die. That’s the mantra of business, and in marketing it holds true. A successful campaign will never get to a “set and forget” status. There are always improvements you can make to your targeting, messaging and creative that will make for a more effective selling proposition. Learning what to test, and how to […]

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Common Reputation Management Problems

By Pierre Zarokian from Reputation Stars Reputation management is a very real phenomenon in today’s world. What an employer, a spouse or the public see when they perform a Google search for your name can affect everything in your life. Photos posted to Facebook might get someone fired. Conversations from years ago were taken out […]

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Google Urges for Mobile-Friendly Websites

Websites that have not yet catered for mobile users might be well on the way on losing business. This is because these sites are at risk of being ranked lower in mobile Google search results. During the past weeks, Google has issued warnings to numerous webmasters of sites that were not yet mobile-friendly. These messages […]

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Best ecommerce shopping cart software

Written by SecureNetShop Evaluating an online shopping cart software is not an easy task. The solutions available out there differentiate themselves in their offering. That said, any ecommerce cart that wants to be considered serious has to cover the basics. These are security and cost. The tips below might come handy in evaluating these aspects. […]

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What You Need to Know About Data Center Cooling

Written by MovinCool Data centers get overheated quite easily. With the considerable amount of equipment and computers found in server rooms, overheating is quite unavoidable. In order to avoid wasting energy and to promote efficiency, an effective cooling method is crucial. The Power Usage Effective, is a specific scale used to determine efficiency in the […]

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Tips for Mobile Ad Testing

Being that mobile is so new, there is no one correct way of approaching it. Any niche is going to require some testing before you fine-tune your campaigns for maximum effectiveness. Mobile testing is all about immediacy, and location-based offers. You will need to experiment with the language you use to provoke users into an […]

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The Problem with Unidentified Email Marketing Campaigns

Written by eTarget Media It’s creepy to see something you can’t identify, even if it’s an email campaign. However, many marketers send out email campaigns without disclosing the name of the business or where it is coming from. It happens all the time. While it might seem like a good idea, hiding your identity in […]

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Facebook Is Trying To Eliminate Hoaxes From News Feeds

Facebook is striving to promote positive user experiences. One of their initiatives is to eliminate posts that people report as hoaxes. Reported posts would be flagged with a warning message and ultimately such posts would be subject to limited distribution across the social network. The social network is aiming to considerably decrease the spreading of […]

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How to Protect Yourself From Click Fraud

Click fraud is defined as clicks to an ad, or series of ads, that were shown to have been fabricated. There are several reasons why click fraud happens, like botnets that use computers from different IPs to launch a directed attack on the industry. It’s a problem that touches all of us, even if you […]

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How Los Angeles Has Risen in the Data Center Scene

Written by Rack Alley Over several years, the city of Los Angeles has risen to become one of the preferred locations for data centers. There are several factors that makes it so successful when it comes to popular data center choices. Rapid Community of Data Centers Los Angeles boasts one of the most rapid growing […]

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