Retargeting: Bringing potential customers back

Every e-commerce site deals with the painful reality that not every visit to their website will result in a sale. After all, the first visit is to see what’s available, where to buy it from, and how much it costs. For e-commerce sites, this is an opportunity. How do we get the customer to return […]

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How Secondary Markets Can Be Gold Mines for Entertainment Attorneys

As a novice entertainment lawyer, you must establish a set of proper guidelines that dictate your conduct. There are many that believe that there is something special and unique about having an artist-lawyer friendship within the industry. However, those that have practices law for a significant amount of time can attest that a friendship that […]

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The importance of usability and trust in link-building

One of the biggest dangers when prospecting for potential backlinks is to follow a purely metric-driven approach. There are too many sites that confuse users. Some sites contain so many ads that it is difficult to discern an ad from an actual internal (or external) link. Others contain broken links, broken images, and even dummy […]

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The Basics of Good Responsive Design

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Mobile phones are now the largest source of traffic for most websites. 60% of Christmas orders placed at Amazon.com were from mobiles. You could expect that within the next few years, almost all traffic will be from mobile devices. This is where responsive design comes in. With good responsive design, a website will look good […]

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The impact of machine learning on search ranking

Article written by : Internet Marketing Showtime The biggest change to the Google search algorithm in the recent past was the introduction of machine learning as a signal. However, until recently it was not known how much of an impact this change made to the overall rankings and results. Here are some observations by experts […]

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How to make money from your blog

There was a point that everyone was starting a blog to eventually make money from it. The theory at the time was to start the blog, and write and get your content ranked. Once you started getting traffic then you could think about making money. All that hype sadly didn’t translate to much success for […]

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Example uses of Augmented Reality for marketers

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One of the biggest tech stories of this year centers on a shift in the tech landscape. The hype that surrounds virtual reality is starting to fade. Bad software, hardware requirements, and the additional cost drove down sales. Now, thanks in large part to Apple, Augmented Reality looks like it will take its place. With […]

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Google experimenting with “AMP Stories”

Every mobile app that has a social graph is doing something that behaves or looks like Snapchat’s stories. Facebook added stories to the main app and to its sister products Instagram, Facebook Messenger, and WhatsApp. Now Google is getting in on the craze with its new AMP Stories product. AMP Stories is still in preview […]

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SEO: Back to the basics

People spend too much working on parts of their website based on ranking factors and other tips and tricks that are the flavor-of-the-month. The fact is that Google engineers the search engine to find and reward sites that do everything well. There are very few instances where sites are punished for doing the right thing. […]

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Google’s manual penalties

There are a lot of penalties that Google applies using algorithms and reports. However, another type of penalty that takes longer to recover from is the manual penalty. With a manual penalty, a reviewer will go through your site and send you an action notice on Search Console if the site does not meet the […]

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