Google experimenting with “AMP Stories”

Every mobile app that has a social graph is doing something that behaves or looks like Snapchat’s stories. Facebook added stories to the main app and to its sister products Instagram, Facebook Messenger, and WhatsApp. Now Google is getting in on the craze with its new AMP Stories product. AMP Stories is still in preview […]

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Google’s manual penalties

There are a lot of penalties that Google applies using algorithms and reports. However, another type of penalty that takes longer to recover from is the manual penalty. With a manual penalty, a reviewer will go through your site and send you an action notice on Search Console if the site does not meet the […]

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Fred shakes the SEO world

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During the first week of March this year, Google unleashed what SEO experts call the ‘Fred’ update. Google has not confirmed the update and has not responded to queries from any of the major online publications. Seven months on, we still have no real information on the change. The most noise about the update comes […]

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Online marketing for the holiday season

Retail outlets spend a large part of the year preparing for the holiday season. E-commerce marketers spend as much time or possibly more preparing and optimizing campaigns for the season. The trick is to plan and invest your paid shopping dollars and maximize the holiday sales. PLA The hottest product online for retail advertising is […]

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Apple updates Maps

For years, since the launch of Apple Maps, Google has had the lead in the mapping world. For the last few years Apple has been hard at work on improving its map offering and adding features in a bid to catch Google. Apple’s just took another step forward. One of many announcements coming out of […]

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Google experiments with new shortcuts

In the last few weeks, some users spotted new shortcuts below the search field in the Google mobile app. The shortcuts give the user quick access to the weather, sports, entertainment and food options. Previously, getting a list of restaurants for a particular meal involved entering a search query like “dinner options nearby.” The result […]

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What is exit-intent and how does it work?

Article written by  : Web Marketing Tutorial Does your website suffer from high bounce rates? Did you know that even the bounce rate does not reflect how little some visitors will do on a site? As it turns out, as much as 98% visitors will leave the website having done nothing. This is extremely high […]

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The problems with cheap web hosts

Article Written by : WSX Hosting Cheap web hosts are a dime a dozen. There are plenty of hosts that offer unlimited space, domains, and bandwidth all for less than ten dollars a month. Unless the WordPress site you are running is an experiment, it is best to avoid using one of the cheap web […]

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How to measure success in SEO

There are various ways companies use to measure success when it comes to SEO. In some cases, it is overall traffic growth, in others its sales. Most of this will be based on the company’s understanding of SEO and how it works. Here are a few ways to measure SEO: SEO specific metrics These metrics […]

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Tips to Spec Out an App for Your Business

You may have a brilliant idea for an app, but there is a problem with brilliant concepts. It is difficult to explain your concept to your development team. That is, of course, unless you know how to create a great spec. Define Everything A great spec requires that you define all acronyms and concepts. This […]

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