Category Archives: SEO

The impact of machine learning on search ranking

Article written by : Internet Marketing Showtime The biggest change to the Google search algorithm in the recent past was the introduction of machine learning as a signal. However, until recently it was not known how much of an impact this change made to the overall rankings and results. Here are some observations by experts […]

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Fred shakes the SEO world

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During the first week of March this year, Google unleashed what SEO experts call the ‘Fred’ update. Google has not confirmed the update and has not responded to queries from any of the major online publications. Seven months on, we still have no real information on the change. The most noise about the update comes […]

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How to measure success in SEO

There are various ways companies use to measure success when it comes to SEO. In some cases, it is overall traffic growth, in others its sales. Most of this will be based on the company’s understanding of SEO and how it works. Here are a few ways to measure SEO: SEO specific metrics These metrics […]

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Quick ways to improve your stagnant SEO

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Once you have passed the beginner phase and have completed your first SEO campaigns, there can be a lull period before you get the budget or the development time necessary. In that period, you can try these low cost easy to implement tactics to improve your SEO. Build internal links One of the best ways […]

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Three Unusual SEO Tips to Increase Organic Traffic

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There is a lot of information out there on SEO, but most of them focus on basic tactics like onsite optimization and link building. Here are three more unusual methods of improving your SEO. Link reclamation This technique is effective for larger brands but can be just as effective for smaller outfits. Basically you just […]

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