Category Archives: SEO

How to measure success in SEO

There are various ways companies use to measure success when it comes to SEO. In some cases, it is overall traffic growth, in others its sales. Most of this will be based on the company’s understanding of SEO and how it works. Here are a few ways to measure SEO: SEO specific metrics These metrics […]

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Quick ways to improve your stagnant SEO

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Once you have passed the beginner phase and have completed your first SEO campaigns, there can be a lull period before you get the budget or the development time necessary. In that period, you can try these low cost easy to implement tactics to improve your SEO. Build internal links One of the best ways […]

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Three Unusual SEO Tips to Increase Organic Traffic

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There is a lot of information out there on SEO, but most of them focus on basic tactics like onsite optimization and link building. Here are three more unusual methods of improving your SEO. Link reclamation This technique is effective for larger brands but can be just as effective for smaller outfits. Basically you just […]

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Effective marketing strategies for online startups

If you have just started an online startup, you might probably not have all the funding to indulge into traditional marketing strategies. Luckily, there are certain strategies that are not so costly that would yield some benefits when you are starting out. It just requires certain amount of effort on your side. Adopt a great […]

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5 SEO mistakes to avoid

Do not just focus on rankings Rankings matter as long as they lead to other more crucial benefits such as an increase in traffic, a good amount of leads and ultimately sales and profits. All businesses depend on profits to remain in business and expand. Focus on SEO efforts instead on getting your products known […]

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5 effective Social Media tricks for your business

Social Media are great tools for promoting your business. With certain additional tricks you may increase the effectiveness of those tools to better attract followers and engage the participation of users. Personalize your twitter page to match your brand identity. Twitter fortunately allows users to change their wallpapers and certain design aspects of their page […]

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How you could benefit from Twitter’s new “buy” button

Twitter is trying to make e-commerce right from one “tweet” a reality. In September 2014, Twitter announced that they are trying out a new “buy” feature and soon its users would be able to purchase products from certain brands right from their Twitter account. From a business point of view, this could be an exceptional […]

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What to expect of 2014’s Advertising Week Conference in New York

The Advertising Week Conference this year will last for over four days starting Monday 29th September 2014 in New York City. This annual gathering is expected to feature more than 250 events. The overall number of attendees is set at around 90, 000. This crowd will consist mostly of brand marketers and advertising professionals. The […]

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