Category Archives: Marketing

Proactive Online Reputation Management

Any brand that is growing is probably concerned with how customers perceive it. Reputation is everything on the Internet, and this applies to businesses and individuals. Here are some tips to help you stay proactive with your own reputation management, whether you’re attempting thedirty post removal, or trying to land your company’s next big contract. […]

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The impact of machine learning on search ranking

Article written by : Internet Marketing Showtime The biggest change to the Google search algorithm in the recent past was the introduction of machine learning as a signal. However, until recently it was not known how much of an impact this change made to the overall rankings and results. Here are some observations by experts […]

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Why people are afraid of e-commerce

Article written by : Lo Cost Marketing After all this time, customers are still afraid to shop online. A study by the Department of Commerce showed that half of the respondents did not use e-commerce sites due to security and privacy concerns. Even with the massive growth seen year after year for e-commerce, there remains […]

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Top Marketing Trends of 2016

Stay visible by being aware of what your customers expect online. With today’s browsers being more diverse, demanding, and fragmented, knowing what encourages engagement will pay off in 2016. Get the most out of your Los Angeles marketing efforts by embracing these marketing trends: Less Disruptive Engagements Advertising attempts that are disruptive or intrusive are […]

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