Category Archives: Web Marketing

The impact of machine learning on search ranking

Article written by : Internet Marketing Showtime The biggest change to the Google search algorithm in the recent past was the introduction of machine learning as a signal. However, until recently it was not known how much of an impact this change made to the overall rankings and results. Here are some observations by experts […]

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Using personalization to create a better customer experience

Article Written by  : SEO Web Online Apple is the most obvious example of how a better customer experience results in sales. In their case, the quality of the experience goes from the phone all the way to the Apple store. When it comes to online customer experience, the benefits to the bottom line are […]

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What is exit-intent and how does it work?

Article written by  : Web Marketing Tutorial Does your website suffer from high bounce rates? Did you know that even the bounce rate does not reflect how little some visitors will do on a site? As it turns out, as much as 98% visitors will leave the website having done nothing. This is extremely high […]

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Email Marketing Has Gone Mobile

Smart phones have become the preferred platform for checking emails. The mobile revolution has pushed the public to utilizing mobile phones more than the actual desktop. This is due to the capabilities that these new-age phones offer. It’s essentially an all-in-one computer that allows the user to do anything from watching their favorite shows to […]

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Email Marketing: Out with the Old, In with the New

Old email marketing strategies are continuing their downward trend in favor of modern-day methods. If you’re not getting clicks, then it’s time to fine-tune your strategies. eTargetMedia is an industry leader in email marketing and understands the struggles of staying up-to-date with modern-day strategies. To get you on the right track, here are some strategies […]

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How to Make Email Marketing Strategies Work

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What makes email marketing so effective? Why do marketers continue to use email as a platform for success? What significant advantages does email marketing have over other platforms? It Starts With You The key to an effective email marketing campaign lies with the marketer that’s creating the email. Although email has been branded as an […]

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The Pros of Direct Marketing Techniques

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Direct marketing is a useful approach that you can utilize to build and retain client relationships. eTargetMedia can aid you in your business ventures by providing up-to-date postal marketing lists. The competitive market can lead to many struggles and failures in retaining a loyal customer base. Businesses are constantly looking for methodical approaches that will […]

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How to Speak to Your Audience with Email Newsletters

Written by eTargetMedia. Email newsletters can serve many different purposes. They can inform current or potential customers about new products your company is releasing. They can be used as an educational tool to inform customers about features in their products they may not have known about. And they can be used to increase the positive […]

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3 Ways to Build Legitimate Links to Your Website

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There are a number of factors that determine why certain website rank better than other in the search engine results. Without a doubt, a site’s link profile is very important where the number, quality and variety of links pointing to a site counts for a lot. More often than not, site with healthy link profiles […]

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LinkedIn Is Acquiring Lynda.com

LinkedIn has recently announced that it would be engaging into agreements to acquire the website lynda.com, an online learning company specializing in teaching business, creative and technology skills. Lynda.com’s purpose goes along the same as LinkedIn as it aims to help in career development. Lynda.com was born in 1995 and the company is based in […]

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