Category Archives: Business

Tips to Spec Out an App for Your Business

You may have a brilliant idea for an app, but there is a problem with brilliant concepts. It is difficult to explain your concept to your development team. That is, of course, unless you know how to create a great spec. Define Everything A great spec requires that you define all acronyms and concepts. This […]

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Using Email Marketing to Launch Your Business

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Written by eTargetMedia. Many business owners assume that email marketing only works if they have an established business. They make an assumption that it won’t make sense for them to start doing email campaigns before they have a large number of customers or even people who have expressed interest in their products. By doing this, […]

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Reason and Sacrifice

When we consider how humans have evolved, what we have needed to overcome and where we are today, it becomes clear that self-sacrifice does not factor into that equation. Humans have observed that self-sacrifice runs contrary to survival instinct. Exchanging something of value for something of lesser or no value can quickly lead to famine […]

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Why Campaigns with High Conversion Rates Fail

Newbies will browse affiliate providers looking for a campaign with good conversion rates and try to run it, hoping for the best. When they fail, or break even, some will drop the campaign and move onto the next trial. The ones who grow out of that newbie phase are the ones who learned from their […]

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A Quality Shopping Cart Is What Leads to Ecommerce Success

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Written by Secure Net Shop Hoping to make a splash in the ecommerce world? If so, you probably have quite the idea for a service or product. Maybe you even have one ready to go. Whatever the case, you obviously think you can draw customers to your website, which is essential for eventually turning a […]

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All New Channels for Steady Traffic in 2015

The digital medium has altered advertising and created demand for real-time analytics. Predictive advertising, the act of showing ads to a user before he knows he wants to buy something, feels right around the corner with the level of targeting networks can perform. New channels have also opened, enabling savvy marketers to take messaging that […]

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Choosing the best ecommerce solution

Written by Secure Net Shop Choosing an online merchant shopping cart software is a tedious task. A multitude of solutions are available and they all offer different features to stand out from the crowd. Although, a serious ecommerce cart has to cover two aspects to get that quality seal. These are security and cost. The […]

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How to Cut an Underperforming Ad Before it Costs You

Veteran marketers have to make snap decisions about a campaign all the time. The budgets they work with would not be possible if most of their work was based on bad guesses. What do they see that less-experienced marketers don’t? The ability to cut an underperforming ad is something you learn, but it doesn’t have […]

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George Stephen and the Canadian Pacific Railroad

By Phin Upham Much of the financial backing for the Canadian Pacific Railroad’s expansion came about because of the work of George Stephen. Stephen was Scottish and Quebecker in descent with a background in the banking sector. He’d worked his early life in family businesses, and then into business for himself importing wool. He’d grown […]

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How to Recognize a Secure E-commerce

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Written by Secure Net Shop       E-Commerce is convenient and quite easy to go about. This is mainly why online stores have gained so much appeal on the mind of the consumer. With just a few clicks, the customer is able to add items to shopping carts and quickly complete their checkout process. Customers thus expect […]

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