Category Archives: Internet

The impact of machine learning on search ranking

Article written by : Internet Marketing Showtime The biggest change to the Google search algorithm in the recent past was the introduction of machine learning as a signal. However, until recently it was not known how much of an impact this change made to the overall rankings and results. Here are some observations by experts […]

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Why people are afraid of e-commerce

Article written by : Lo Cost Marketing After all this time, customers are still afraid to shop online. A study by the Department of Commerce showed that half of the respondents did not use e-commerce sites due to security and privacy concerns. Even with the massive growth seen year after year for e-commerce, there remains […]

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Managing the Legal Aspect of an Online Business

Online businesses have been exponentially opening up over the past years. They offer tremendous opportunities for entrepreneurs and business-owners alike. However, when starting an online business, you must comply with federal, state, and local laws. Here are some tips that’ll showcase what you need to remember to stay out of the legal limelight. Controlling State […]

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Top Marketing Trends of 2016

Stay visible by being aware of what your customers expect online. With today’s browsers being more diverse, demanding, and fragmented, knowing what encourages engagement will pay off in 2016. Get the most out of your Los Angeles marketing efforts by embracing these marketing trends: Less Disruptive Engagements Advertising attempts that are disruptive or intrusive are […]

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4 Tips to Showcase your Brand Online in 2015

Online branding is probably the most important component when it comes to digital marketing. The five tips below might come handy in making your brand get noticed by your target audience. Build a Highly Functioning Site Customers would be seeking as much information about product or services on your site. A highly functional site should […]

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Google Urges for Mobile-Friendly Websites

Websites that have not yet catered for mobile users might be well on the way on losing business. This is because these sites are at risk of being ranked lower in mobile Google search results. During the past weeks, Google has issued warnings to numerous webmasters of sites that were not yet mobile-friendly. These messages […]

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Facebook Is Trying To Eliminate Hoaxes From News Feeds

Facebook is striving to promote positive user experiences. One of their initiatives is to eliminate posts that people report as hoaxes. Reported posts would be flagged with a warning message and ultimately such posts would be subject to limited distribution across the social network. The social network is aiming to considerably decrease the spreading of […]

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