Author Archives: admin

Proactive Online Reputation Management

Any brand that is growing is probably concerned with how customers perceive it. Reputation is everything on the Internet, and this applies to businesses and individuals. Here are some tips to help you stay proactive with your own reputation management, whether you’re attempting thedirty post removal, or trying to land your company’s next big contract. […]

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Google experiments with new shortcuts

In the last few weeks, some users spotted new shortcuts below the search field in the Google mobile app. The shortcuts give the user quick access to the weather, sports, entertainment and food options. Previously, getting a list of restaurants for a particular meal involved entering a search query like “dinner options nearby.” The result […]

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The impact of machine learning on search ranking

Article written by : Internet Marketing Showtime The biggest change to the Google search algorithm in the recent past was the introduction of machine learning as a signal. However, until recently it was not known how much of an impact this change made to the overall rankings and results. Here are some observations by experts […]

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Why people are afraid of e-commerce

Article written by : Lo Cost Marketing After all this time, customers are still afraid to shop online. A study by the Department of Commerce showed that half of the respondents did not use e-commerce sites due to security and privacy concerns. Even with the massive growth seen year after year for e-commerce, there remains […]

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Using personalization to create a better customer experience

Article Written by  : SEO Web Online Apple is the most obvious example of how a better customer experience results in sales. In their case, the quality of the experience goes from the phone all the way to the Apple store. When it comes to online customer experience, the benefits to the bottom line are […]

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What is exit-intent and how does it work?

Article written by  : Web Marketing Tutorial Does your website suffer from high bounce rates? Did you know that even the bounce rate does not reflect how little some visitors will do on a site? As it turns out, as much as 98% visitors will leave the website having done nothing. This is extremely high […]

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The problems with cheap web hosts

Article Written by : WSX Hosting Cheap web hosts are a dime a dozen. There are plenty of hosts that offer unlimited space, domains, and bandwidth all for less than ten dollars a month. Unless the WordPress site you are running is an experiment, it is best to avoid using one of the cheap web […]

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How to measure success in SEO

There are various ways companies use to measure success when it comes to SEO. In some cases, it is overall traffic growth, in others its sales. Most of this will be based on the company’s understanding of SEO and how it works. Here are a few ways to measure SEO: SEO specific metrics These metrics […]

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Tips to Spec Out an App for Your Business

You may have a brilliant idea for an app, but there is a problem with brilliant concepts. It is difficult to explain your concept to your development team. That is, of course, unless you know how to create a great spec. Define Everything A great spec requires that you define all acronyms and concepts. This […]

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How to make money from your blog

There was a point that everyone was starting a blog to eventually make money from it. The theory at the time was to start the blog, and write and get your content ranked. Once you started getting traffic then you could think about making money. All that hype sadly didn’t translate to much success for […]

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