The digital medium has altered advertising and created demand for real-time analytics. Predictive advertising, the act of showing ads to a user before he knows he wants to buy something, feels right around the corner with the level of targeting networks can perform. New channels have also opened, enabling savvy marketers to take messaging that […]
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There are a number of factors that determine why certain website rank better than other in the search engine results. Without a doubt, a site’s link profile is very important where the number, quality and variety of links pointing to a site counts for a lot. More often than not, site with healthy link profiles […]
Read More..LinkedIn has recently announced that it would be engaging into agreements to acquire the website lynda.com, an online learning company specializing in teaching business, creative and technology skills. Lynda.com’s purpose goes along the same as LinkedIn as it aims to help in career development. Lynda.com was born in 1995 and the company is based in […]
Read More..Veteran marketers have to make snap decisions about a campaign all the time. The budgets they work with would not be possible if most of their work was based on bad guesses. What do they see that less-experienced marketers don’t? The ability to cut an underperforming ad is something you learn, but it doesn’t have […]
Read More..Google is aiming to expand Voice Actions to third party applications. The purpose of this initiative is to enable users to make the most of their apps on Android devices and would offer much more than launching them. In certain cases this function would also act as an in-app search feature. For this feature to […]
Read More..By Phin Upham Much of the financial backing for the Canadian Pacific Railroad’s expansion came about because of the work of George Stephen. Stephen was Scottish and Quebecker in descent with a background in the banking sector. He’d worked his early life in family businesses, and then into business for himself importing wool. He’d grown […]
Read More..Written by Rack Alley Making a decision regarding which web hosting company to go for can be quite tricky. There are numerous options available and several factors need to be considered to determine whether a service would be responding to your particular business needs. Factors such the uptime and price might come first when […]
Read More..Online branding is probably the most important component when it comes to digital marketing. The five tips below might come handy in making your brand get noticed by your target audience. Build a Highly Functioning Site Customers would be seeking as much information about product or services on your site. A highly functional site should […]
Read More..Written by MovinCool Data centers produce a lot of heat. This heat is produced from the thermal load of the servers, switches and other equipment. This heat load requires constant and efficient cooling. Generally, data centers use a metric called the Power Usage Effectiveness (PUE) to determine whether their energy efficiency is compliant to industry […]
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Written by Secure Net Shop E-Commerce is convenient and quite easy to go about. This is mainly why online stores have gained so much appeal on the mind of the consumer. With just a few clicks, the customer is able to add items to shopping carts and quickly complete their checkout process. Customers thus expect […]
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